SmartAsset.com | Empowering You to Make Smart Financial Decisions (2024)

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    1

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    2

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Why SmartAsset?

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Empower

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Aspire

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Confident

We Only Work With Fiduciaries

All advisors on our platform are vetted, fiduciaries, meaning they’re legally bound to act in your best interest. We partner with both local and nationwide firms.

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We provide an easy, convenient way to find financial advisors in your area. Empowering you to decide which advisor is right for your financial situation.

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We’re here to help with any questions you have on your path to find financial security.

Do you need a financial advisor? Read More
Understanding an advisor’s fiduciary duty Read More
What you’ll pay for a financial advisor Read More
A guide to advisor certifications Read More
What services does an advisor provide? Read More
Questions to ask a financial advisor Read More

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Not looking for a financial advisor? We also offer free and personalized financial calculators to help you make smart financial decisions around taxes, homebuying, banking, and more!

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    Today’s Top High-Interest Savings Accounts

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Retirement Our tools and guides take the mystery out of retirement planning by answering some of the most commonly asked questions in a simple and approachable way.

Our tools and guides take the mystery out of retirement planning by answering some of the most commonly asked questions in a simple and approachable way.

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  • What is a Fiduciary?
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  • Average Retirement Savings: Are You On Track?

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Buying, owning or refinancing a home can be challenging. Our tools and guides help simplify the process, making it easier for you to make confident and informed decisions.

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Taxes Need help understanding your taxes? Our tools and articles are second-to-none and will help you find the tax information you need.

Need help understanding your taxes? Our tools and articles are second-to-none and will help you find the tax information you need.

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Banking Choosing the right bank can help you save money and manage your finances. Our tools and guides will help you decide which bank best meets your needs.

Choosing the right bank can help you save money and manage your finances. Our tools and guides will help you decide which bank best meets your needs.

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SmartAsset.com | Empowering You to Make Smart Financial Decisions (2024)

FAQs

How much does SmartAsset cost? ›

No Hidden Fees. Our service is completely free and it only takes a few minutes to get started. Don't worry - you have no obligation to work with any of your matches.

Who is behind SmartAsset? ›

SmartAsset launched in July 2012 by CEO Michael Carvin and CTO Philip Camilleri as a Y Combinator startup company. The company's product offering initially revolved around home buying.

Is SmartAsset legit? ›

Yes, SmartAsset is a legitimate financial technology company, founded in 2012. The company provides personalized financial advice and tools to help individuals make informed decisions about their finances. They are well-respected in the financial industry and have received positive reviews from users.

How does SmartAsset make money? ›

How Does SmartAsset Make Money? SmartAsset makes its money in two main ways: commissions and partnerships. Financial planners pay SmartAsset for directing potential clients their way. This amount depends on how much money the client has to invest.

How much should I pay to have my money managed? ›

Financial advisor fees
Fee typeTypical cost
Assets under management (AUM)0.25% to 0.50% annually for a robo-advisor; 1% for a traditional in-person financial advisor.
Flat annual fee (retainer)$2,000 to $7,500.
Hourly fee$200 to $400.
Per-plan fee$1,000 to $3,000.
Apr 26, 2024

Are financial advisors worth 1% fee? ›

While 1.5% is on the higher end for financial advisor services, if that's what it takes to get the returns you want, then it's not overpaying, so to speak. Staying around 1% for your fee may be standard, but it certainly isn't the high end. You need to decide what you're willing to pay for what you're receiving.

Where is SmartAsset located? ›

SmartAsset was founded in 2011. Where is SmartAsset's headquarters? SmartAsset's headquarters is located at 122 East 42nd Street, New York.

Who funds SmartAsset? ›

Who are SmartAsset's investors? Andrew Vigneault, Evolution VC Partners, Flexcap Ventures, Gray Ventures, and PROOF are 5 of 26 investors who have invested in SmartAsset.

What is the best lead source for financial advisors? ›

The best way to find high-quality leads for financial advisors is to use a sales intelligence platform like Cognism. It allows you to find global, compliant contact and company data on the leads that match your ideal customer profile.

How do you know if a financial advisor is legit? ›

Legitimate investment professionals—including registered financial professionals (also known as registered representatives), investment advisers and insurance agents—must be licensed with FINRA, the Securities and Exchange Commission (SEC) or your state securities or insurance regulator before they can sell you ...

Is SmartAsset a public company? ›

What is SmartAsset's stock price? SmartAsset is a privately held company and therefore does not have a public stock price. However, you may access SmartAsset's private market stock price with Forge Data.

What benefits do SmartAsset employees get? ›

SmartAsset employee benefits
  • Retirement benefits. 401(k) plan with match that immediately vests.
  • Company events. Virtual happy hours and team social activities.
  • Disability insurance. ...
  • Learning and development budget. ...
  • Paid parental leave. ...
  • Employee assistance program (EAP) ...
  • Equity benefits. ...
  • Healthcare benefits.

Is SmartAsset biased? ›

Objectivity: We find, analyze and present information in a clear and unbiased fashion. Partisanship, nor business partners, have any place in our editorial decisions or content.

How long has SmartAsset been in business? ›

What is SmartAsset? SmartAsset is a fintech startup that was founded in 2012 by co-founders Michael Carvin and Philip Camilleri. The company is headquartered in New York City.

What is the average return of a financial advisor? ›

Key takeaways

Industry studies estimate that professional financial advice can add up to 5.1% to portfolio returns over the long term, depending on the time period and how returns are calculated.

What is typical fee for asset management? ›

‍Advisor (Management) Fees

The industry typically refers to this as an investment management fee and averages between 1-2% of assets (i.e. A $100,000 investment could cost you between $1,000 - $2,000 annually).

How much is an investment advisory service fee? ›

An AdvisoryHQ study averaged three years of wealth management fees across the U.S. and found that, for a client with $1 million in assets, the average AUM fee was 1.02%. A 1% AUM fee means that a client will pay an annual fee of $10,000 to work with an advisor on an investment portfolio of $1 million.

What is the average 401k advisor fee? ›

401(k) fees can range between 0.5% and 2%, based on the size of an employer's 401(k) plan, how many people are participating in the plan, and which provider is offering the plan. The average annual fee charged by most funds is 1%, as per the Center for American Progress.

Do SmartVestor pros cost money? ›

The SmartVestor program is free to use.

SmartVestor Pros pay an advertising fee to be a part of the program, making the service free for you to use.

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