Does The Massive Wealth Management Client Expectations Gap Presage A Major Industry Upheaval? (2024)

Does The Massive Wealth Management Client Expectations Gap Presage A Major Industry Upheaval? (1)

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Chris Heye, PhD Does The Massive Wealth Management Client Expectations Gap Presage A Major Industry Upheaval? (2)

Chris Heye, PhD

Founder of Whealthcare Planning LLC and Whealthcare Solutions, Inc

Published Jan 27, 2022

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The average age of a wealth management industry client is around 64. Next year the average age will likely be 65. And the year after 66. Until the Baby Boom generation passes, the population of wealth management clients will continue to age.

This aging process is creating a new set of consumer preferences, demands, and expectations. Historically, demographic changes have played a major role in determining the evolution and character of many industries, largely via their influence on consumer behaviors. The emergence of Baby Boomers as a significant buying force beginning in the 1960s influenced a broad swath of industries from automobiles to healthcare to consumer products and entertainment.

Baby Boomers’ purchasing power persists to this day and is already impacting the wealth management industry in important ways. Most older clients are looking for more than just investment portfolio management. In large part because they are living longer and paying a lot for health and long-term care, older clients are seeking more holistic financial planning. They want and expect advice on how to more effectively identify and mitigate health and longevity-related financial risks.

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But most of them are not getting what they want. The gap between what clients are expecting and what they are actually receiving is strikingly revealed in a recent report conducted by the Spectrem Group.[i] Spectrem asked investors what services they expected to receive from their financial advisor versus what services they actually receive.

Does The Massive Wealth Management Client Expectations Gap Presage A Major Industry Upheaval? (6)

What they found were significant expectational gaps. For example, more clients expected advice related to wealth transfer than investment management! However, while 96% expected to receive wealth transfer advice, only 24% of them actually did. Other major gaps in expectations were discovered for estate planning assistance (93% of clients expected to receive but only 22% actually did), trust services (94% versus 10%), long-term care insurance advice (83% versus 14%), and life insurance (82% to 12%).

What do these expectational mismatches have in common? They are all associated with services related to health, longevity, and wealth transfer planning. In other words, precisely those areas that you would expect given an aging client base.

The inability to meet the changing demands of consumers has been a leading cause of the decline of many companies. In the 1980s Digital Equipment Corporation was the second largest computer manufacturer in the US. But the company stubbornly refused to meet the burgeoning demand for PCs both at work and at home and saw sales of its mini computers fall off a cliff in the early 1990s. GM failed to meet the demand for smaller, more reliable and fuel efficient cars starting in the 1970s. In 2021, Toyota sold more cars in the US than GM. Blockbuster didn’t think people would want to rent DVDs on-line and grossly underestimated its customer’s dislike of late fees. How many DVDs from Blockbuster have you rented recently?

If the past is prologue, the failure to recognize the shifting nature of consumer preferences, combined with the belief that what has worked in the past will continue to work in the future, will be a key characteristic of financial advice industry losers. On the other hand, the ability to successfully meet the needs of the older adults who control the vast majority of wealth in the US will undoubtedly be a characteristic of the winners.

On some level, it's really not that complicated. To be successful, wealth management professionals just need to follow the advice of the O'jays...

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David F. Sterling, Esq.

Wealth Care Advocate and Consultant

2y

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RE: On Point (Continued)Picking up from my most recent post referencing the contributions of Chris Heye and Dwight Griesman.HOLISTIC CONSORTIUMS. The value of Dwight's contribution to the discussion is the business and practice management flexibility of a consortium along with design options to "define and deliver" service capabilities and marketable value propositions.In form and function, business models can be externally or internally collaborative and interdisciplinary. NOTE. Interdisciplinary is distinguishable from multidisciplinary. Interdisciplinary implies a "fusion" to create a "new and dynamic" professional entity with expanded resource and more client-centric service solutions. Multidisciplinary implies a collective mission and the delivery of combined resources and solutions structured and defined by integrated and adopted operational principles and roles. Strategic alliances create the foundation for the design and delivery of service solutions in a manner perceived as seamless to the client.THE INFLECTION POINT. The intersection of demographic trends and financial advisory resources/capabilities. THE CHALLENGE. Recognition and acknowledgement of the need for new ways of thinking and operating.

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David F. Sterling, Esq.

Wealth Care Advocate and Consultant

2y

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RE: On PointTogether, Chris Heye and Dwight Griesman capture and envision the nature of the challenge, opportunity and pathway to success. (1) Chris - "I did not feel that advisors were doing enough to protect older adults and their families." (2) Dwight - "Seems like an opportunity for a more holistic consortium of service providers offered under one umbrella."Relative to these timely and relevant observations, I offer the following considerations as essential elements comprising a distinguishable and practical formula for success. Form and function in full play.FINANCIAL ADVISORS. At their fingertips is an array of financial resources, product-based solutions (insurance) and investment advisory services that offer the "means" for clients to more confidently accept and address inevitable financial realities. ONE CONSIDERATION. To introduce and implement the regulatory framework, expertise and practice management protocols enabling advisors to promote and deliver needed solutions without compromising budgetary, service time and operational constraints. My experience - it's doable, but only if!HOLISTIC CONSORTIUMS. The concept embodies the solution in form and function. Out of space - will follow-up shortly.

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Lyle Sussman

professor at university of Louisville

2y

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Upheavel..maybe. Repositioning and ,reimagining, definitely...Some financial firms will seize the opportunity, others will retreat from the threat. But that is the transcendent truth of all marketplace success and failure.

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David F. Sterling, Esq.

Wealth Care Advocate and Consultant

2y

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RE: The Retirement Twilight ZoneLoved the article. It focuses on the "perfect storm" of opportunity BUT one which cannot be developed based on existing protocols and practices common to the financial services industry. The complexities and expertise required to navigate the stage of life of those occupying the Retirement Twilight Zone require the collaboration of multiple disciplines and interactive channels.The product and advisory services are available to design the solutions. BUT it's on the execution side of solution application, delivery, implementation and operations where our industry comes up short. Execution requires expertise and precision, BUT more importantly, knowledge of the variables and contingencies to successfully bring clients into and through the Retirement Twilight Zone.At this very moment, I have 5 client engagements requiring the focus, awareness and understanding of client needs and preferences that Chris references. All are in a state of calamity because of a financial advisor's failure to respect and understand the administrative routines, contingency planning directives, and authorized protocols provided under each client's Durable Power of Attorney, Revocable Trust and Health Care Surrogate. The HOW of it all is often attributable to the "form and function" of the decision-making dashboard and control panel created through the drafting work of qualified estate planning and elder law attorneys. Finally, it matters who is pushing the buttons and pulling levers. Even more significant might be those who are guiding them -- and therein lies the solution.

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Tony Steuer, CLU, LA, CPFFE

Changing the way we think about money | Best Selling Author | Podcaster | International Financial Preparedness Advocate

2y

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Chris Heye, PhD, excellent article. The financial services industry has a long tradition of telling people what they want, rather than giving them what they need. As Keena Pettijohns says, we need to meet them where there money is. This study bears out the fact that the advice given is not the advice that people are looking for and can use. While the average age of wealth management customer is rising, buoyed by baby boomers, that is not the only reason. The financial planning industry has catered to higher net worth clients who tend to be older. Younger clients with lower AUM's have less access to professional advisors.The question for my #fintech colleagues is are we going to create solutions that people want? Or we going to sell them what we think is the right solution?

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Does The Massive Wealth Management Client Expectations Gap Presage A Major Industry Upheaval? (2024)

FAQs

What is the biggest challenge facing the wealth management industry today? ›

1. Navigating Regulatory Changes. Regulatory environments around the world are constantly evolving, posing a challenge for wealth managers to remain compliant while also being innovative. Adapting to new regulations requires flexibility and investment in compliance frameworks and technologies.

Is the wealth management industry growing? ›

Wealth management revenues, profits, and profit margins continued on their growth trajectories, increasing 6 percent, 8 percent, and one percentage point, respectively in 2022, further validating the industry's resilience and attractive fundamentals.

What are the disadvantages of wealth management? ›

Cons of Private Wealth Management

There is also always the risk of misalignment between your financial goals and the wealth manager's incentives. Some wealth managers may prioritize products or investments that generate higher commissions or fees which might not always align with your best interests.

Is there a future in wealth management? ›

Client experience is critical to capturing the next class of investors. According to a recent study, the top three business objectives of wealth managers in 2024 are to add more clients (64%), deepen relationships (48%) and improve the client experience (46%).

What are the common challenges of wealth management? ›

The 16 Wealth Management Issues
  • CLARIFYING VALUES & SETTING GOALS. ...
  • INVESTMENT PLANNING & MANAGEMENT. ...
  • INSURANCE PLANNING. ...
  • LIABILITY MANAGEMENT. ...
  • RETIREMENT INCOME & QUALIFIED ACCOUNTS. ...
  • BUSINESS SUCCESSION PLANS. ...
  • TRUSTS, WILLS & POWERS OF ATTORNEY. ...
  • GIFTING TO CHILDREN & DEPENDENTS.

Do wealth management firms beat the market? ›

Less than 10% of active large-cap fund managers have outperformed the S&P 500 over the last 15 years. The biggest drag on investment returns is unavoidable, but you can minimize it if you're smart. Here's what to look for when choosing a simple investment that can beat the Wall Street pros.

What are the top 5 wealth management companies? ›

The top 5 are: 545 Group, Jones Zafari Group, The Polk Wealth Management Group, Hollenbaugh Rukeyser Safro Williams, The Erdmann Group.

What is the market outlook for wealth management? ›

Wealth Management - United States

It is worth noting that Financial Advisory services hold a dominant position in this sector, with a projected market volume of US$62,610.00bn in 2024. Looking ahead, the Assets under Management are expected to exhibit a steady annual growth rate (CAGR 2024-2028) of 7.92%.

How stressful is wealth management? ›

Financial advisor stress is real, and you're not alone if you feel the pressure. According to a survey carried out by Financial Planning Association, Janus Henderson, and Investopedia: 71% of advisors have experienced moderate or high levels of negative stress, compared to 63% of investors.

What is the minimum net worth for wealth management? ›

Any minimums in terms of investable assets, net worth or other metrics will be set by individual wealth managers and their firms. That said, a minimum of $2 million to $5 million in assets is the range where it makes sense to consider the services of a wealth management firm.

Do billionaires use wealth management? ›

Billionaires generally have philanthropic endeavors that require expert guidance on charitable giving and impact investments. Security concerns, confidentiality and strategic wealth management require a specialized approach.

At what net worth do I need a wealth manager? ›

Working with a wealth manager does not require a specific net worth threshold. Whether you are just starting to build your wealth or are already managing significant assets, they can provide personalised advice to help you meet your goals.

Is wealth management client facing? ›

Client Facing in Financial Services

In the financial services industry, front-office employees are typically those experts that generate revenue for the company by providing direct client services, such as wealth management.

What is the average age of wealth management? ›

As of year-end 2022, Cerulli estimates the average age of wealth management clients working with a financial advisor was 59.4 years old. That compares with an average age of 51.7 for the average head of household age as defined by the Federal Reserve and U.S. Census Bureau, Cerulli said.

What are the megatrends in wealth management? ›

The global wealth management industry faces converging megatrends that are redefining investor needs and reshaping the industry at a time of growing economic and geopolitical uncertainty. These trends include rapid technology innovation, mounting regulation, heightened competition, and broad demographic shifts.

What do you think are the greatest challenges the financial services industry will face? ›

The Top 3 Challenges in the Financial Services Industry include data breaches, keeping up with regulations, and exceeding consumer expectations.

What is happening in the Asset Management industry? ›

Fee Compression and High Interest Rates Threaten Asset Managers. The asset management industry faces major cost pressure and margin constraints, forcing firms to evaluate their critical mass and ability to withstand the pressures from larger players, all while maintaining profitability.

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