What Is The OTC Market? (2024)

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The over-the-counter market—commonly known as the OTC market—is where securities that aren’t listed on the major exchanges are traded.

Stocks and bonds that trade on the OTC market are typically from smaller companies that don’t meet the requirements to be listed on a major exchange.

How Does The OTC Market Work?

The over-the-counter market refers to securities trading that takes place outside of the major exchanges. There are more than 12,000 securities traded on the OTC market, including stocks, exchange-traded funds (ETFs), bonds, commodities and derivatives.

Unlike traditional exchanges such as the New York Stock Exchange (NYSE) or the Nasdaq, there is no physical location associated with the OTC market. Rather, all trades occur electronically and directly between two parties in a decentralized market.

Even though OTC securities aren’t “listed” with the major exchanges, these companies can still sell their stocks to the public over the counter. To the average investor, buying stocks in the OTC market may appear no different than the same process for exchange-listed securities: Stocks are assigned a unique ticker symbol, and typically are available for trading via the major online brokers.

The OTC market is the default exchange for some securities, like corporate bonds. It’s also a viable alternative for companies that don’t meet or maintain the requirements—like number of shareholders or monthly trading volumes—to list their shares on the major exchanges.

Alternatively, some companies may opt to remain “unlisted” on the OTC market by choice, perhaps because they don’t want to pay the listing fees or be subject to an exchange’s reporting requirements.

Differences Between the OTC Market and Stock Exchanges

There are a few core differences between the OTC market and formal stock exchanges.

In addition to the decentralized nature of the OTC market, a key difference is the amount of information that companies make available to investors. When stocks are listed on formal exchanges, investors can typically access a great deal more information on them, including reports written by Wall Street analysts, company news and filings, and real-time trading data.

There is much less available information on stocks traded OTC. Less transparency and regulation means that the OTC market can be riskier for investors, and sometimes subject to fraud. What’s more, the quoted prices may not be as readily available—with less liquidity, these stocks are prone to big swings in prices.

For example, penny stocks are traded in the over-the-counter market, and are notorious for being highly risky and subject to scams and big losses.

That said, the OTC market is also home to many American Depository Receipts (ADRs), which let investors buy shares of foreign companies. The fact that ADRs are traded over the counter doesn’t make the companies riskier for investment purposes.

What are the 3 OTC Markets?

Even though there are generally fewer rules associated with being unlisted, and companies aren’t required to provide the same type of information as they would if they were listed on a stock exchange, not all securities traded in the OTC market are deemed the same.

OTC Markets Group, the largest electronic marketplace for OTC securities, groups securities by tier based on the quality and quantity of information the companies report.

While these designations don’t speak to the investment merits of a particular company, they do indicate how much information is available. These three markets are:

  • The best market (OTCQX). This OTC market includes well-established, reputable companies that meet high financial standards and other stringent reporting requirements.
  • The venture market (OTCQB). The venture market is for young companies that are still developing and growing. The eligibility requirements for this market are more lenient than for the best market, though companies may not be in bankruptcy.
  • The pink market. Commonly referred to as the pink sheets, this is by far the riskiest of the OTC markets. Companies traded in the pink market provide the least amount of information and fail to meet the reporting requirements set forth by the Securities and Exchange Commission (SEC). Also known as the open market, this category is home to most penny stocks, shell companies and companies that are in some sort of financial distress. As a result of the less-stringent criteria to be included and lack of quality control, these securities are subject to fraud and pose risks to investors.

There is one final market that’s even harder to access for most investors: The grey market. These securities aren’t even quoted by broker-dealers because of a lack of available financial information and regulatory compliance.

Is the OTC Market Safe?

The OTC market is generally considered to be pretty risky, given the more lenient reporting requirements and lower transparency associated with these securities.

Because many stocks that trade over the counter have a lower share price (including penny stocks), they’re ripe for speculation.

Some stocks in the OTC market eventually move up to become listed on the major exchanges, and the prospect of long-term investment gains can be appealing to potential investors. Meanwhile, other companies with OTC stocks are on the downtrend

As with any investment decision, it’s important to fully consider the pros and cons of investing in unlisted securities. Identifying which of the three OTC markets a stock is in can help guide your determination of a company’s relative investment risk—even though that information alone won’t help you decide if it’s a good investment opportunity. That’s why it’s still important to research the stocks and companies as much as possible, thoroughly vetting the available information.

Risks of OTC Stocks

Because OTC stocks have less liquidity than those that are listed on exchanges, along with a lower trading volume and bigger spreads between the bid price and ask price, they are subject to more volatility.

What’s more, with less publicly available information about the financials of the related company, investors must be comfortable with the inherently speculative nature of investing in this market.

Penny stocks and other OTC securities are readily available for trading with many of the online brokerages, these trades may be subject to higher fees or some restrictions. For example, some brokers may limit trading of OTC securities during the period surrounding the stock market open and close or require investors to place limit orders—which dictate an exact price for the trade to be executed—in lieu of market orders.

Finally, because of the highly speculative and higher risk backdrop of investing in OTC securities, it’s important to invest only an amount of money that you are comfortable losing.

While these stocks could experience rapid and outsized gains, they’re also prone to frauds—such as so-called “pump and dump” schemes in which people hype a penny stock to inflate the price and draw in more investors before selling, and sending the price plummeting.

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What Is The OTC Market? (2024)

FAQs

What is the meaning of OTC market? ›

An over-the-counter (OTC) market is a decentralized market in which market participants trade stocks, commodities, currencies, or other instruments directly between two parties and without a central exchange or broker.

What is an example of the OTC market? ›

The most common types of OTC stocks and securities include: New issues. Penny stocks. Bonds.

What does OTC mean? ›

Refers to a medicine that can be bought without a prescription (doctor's order). Examples include analgesics (pain relievers), such as aspirin and acetaminophen. Also called nonprescription and over-the-counter.

What is the most popular OTC market? ›

With revenues totaling approximately 10.7 billion U.S. dollars, the cough and cold remedies segment is the largest segment in the U.S. OTC market, as of 2023.

What are OTC benefits? ›

Over-the-counter (OTC) benefits help cover the cost of eligible OTC health and wellness products. This benefit is included in most Medicare Advantage plans, but not all.

How do you market an OTC? ›

OTC Pharmaceutical Marketing Strategies to Consider
  1. Connect with Health Apps & Wearable Tech. ...
  2. Invest in Both Seasonal & Continuity Campaigns. ...
  3. Create & Disseminate Useful Content Online. ...
  4. Tap into Social Media. ...
  5. Package Intelligently. ...
  6. Incorporate Influencers in Marketing. ...
  7. Co-Branded Loyalty Programs.

What are the risks of the OTC market? ›

Other Major Risks

The other major risk in OTC trading is the market for OTC shares is often thinly traded, with wide bid-ask spreads that make it difficult to trade profitably. For example, an OTC stock might trade for $0.05 per share, but with the bid set at $0.05 and the ask set at $0.10.

What are the disadvantages of OTC? ›

Low liquidity: OTC stocks have less liquidity than those listed on exchanges. The exchange stocks usually have a significantly lower trading volume and bigger spreads between the bid and ask prices. Therefore, OTC stocks are subject to more volatility.

What are the products of the OTC market? ›

The OTC Products market includes products that are sold over the counter (OTC) in pharmacies, i.e., pharmaceuticals and other medical products as well as further items that are generally found in a pharmacy. Additional information: The market comprises revenue, revenue growth, and the online sales share.

Is OTC trading good or bad? ›

The cons of OTC trading

There is usually lower liquidity in the OTC stocks market, which means it can be harder to complete buy/sell orders. Stocks of lower value (such as penny stocks) can be highly volatile and tend to move more significantly in light of economic data.

Why is it called OTC? ›

Over-the-counter medicine is also known as OTC or nonprescription medicine. All these terms refer to medicine that you can buy without a prescription. They are safe and effective when you follow the directions on the label and as directed by your health care professional.

What happens when an OTC stock gets listed? ›

While a lot of fanfare may occur when a stock is newly listed on an exchange—especially on the NYSE—there isn't a new initial public offering (IPO). Instead, the stock simply goes from being traded through the OTC market to being traded on the exchange. Depending on the circ*mstances, the stock symbol may change.

How does OTC work? ›

Over-the-counter (OTC) securities are securities that are not listed on a major exchange in the United States and are instead traded via a broker-dealer network, usually because many are smaller companies and do not meet the requirements to be listed on a national exchange.

Who runs the OTC market? ›

An overview of OTC Markets Group

OTC Link ATS is operated by OTC Link LLC, member FINRA/SIPC and SEC regulated ATS. We support OTC Markets Level 1, Level 2 from the OTC Multicast feed.

What are the three OTC markets? ›

OTC Markets | Official site of OTCQX, OTCQB and Pink Markets.

Is it safe to buy OTC stocks? ›

The OTC market is generally considered risky due to lenient reporting requirements and lower transparency associated with these securities. Many stocks that trade OTC have a lower share price and may be highly volatile.

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